Why Start a Home Based Network Marketing Business

So…You Want To Start A Network Marketing Home-Based Business, Huh?

Why do we get involved in this crazy business of Network Marketing…also commonly referred to as Direct Sales or MLM (Multi Level Marketing)? The answer is simple…because we want to have complete control of our lives! Both personally and financially. We would rather do what we want when we want to rather than be tied to a desk or office every day. We’d rather be with our families spending quality time together. It’s easy and inexpensive to start a network marketing business so why not, right? There’s a ton of MLM businesses telling you how you can make a ridiculous amount of money and you only have to work 10 minutes a day. Wow!

The idea of starting a network marketing business is great but, unfortunately most people who get involved don’t make any money. There’s a 95-97% failure rate, according to industry statistics. This helps to give the industry a bad name. People who fail blame their lack of success on the company they join…they call the industry or their company a “scam”…and they quit. And then the tell their friends about their bad experience.

The truth of the matter is that network marketing is a legitimate industry (not all businesses in network marketing are legitimate so you do need to do your due diligence) currently endorsed by such giants of industry as Donald Trump and Warren Buffet among others. It’s a business where the “average” person can create massive wealth in a relatively short period of time and become self-employed without incurring all of the start-up costs associated with starting a business such as a franchise, restaurant, bar, etc.

Network Marketing, as we know it today, has changed. The days of bugging people in shopping malls, putting fliers on cars, annoying your friends and family, and going to rah-rah meetings in hotel conference rooms are gone, thankfully. Enter the internet. If you own a computer you can be in business!

Now, in our current economy, there are a lot of people looking for a way to either make additional income from home to help them just get by, or to replace a salary due to job loss, or to supplement their retirement income. I’ve heard upwards of 1,000,000 people per month are searching to start a business online. That’s a lot of people! The sad part is that most of them will fail. They will fail primarily due to lack of effort – they are either lazy or they expend their effort in the wrong places because they don’t know any better. An unfortunate truth is that most adults do not continue to educate themselves throughout their lives. You know the saying…”You can’t teach an old dog new tricks” (luckily this isn’t true)!

To be successful in online network marketing, it is imperative to educate yourself about marketing. Most people can network to a certain degree, but most people do not know how to market. People are not born with an innate knowledge of website optimization, generating free leads from Google, how to run an effective Pay Per Click campaign, how to build an opt-in list, etc. In fact, you probably wouldn’t even know what these terms mean if you are not already doing internet marketing! Our kids’ kids may be born with this knowledge but we weren’t!

You also have to be ready to work. Yup…I said a bad 4 letter word! Both in acquiring knowledge and in marketing your business. You need to learn how to market effectively and then you need to apply your knowledge. The idea of making gads of money with no effort “on auto-pilot” in just a few minutes a day is a myth. The idea of making money without recruiting (just from spillover in matrix programs) is also hogwash. At some point, your business can virtually be put on auto-pilot but not when you are starting out and don’t have a proven system in place.

You will need to recruit other network marketers into your business consistently by generating a daily flow of home based business leads…and you will need to work to keep them motivated and help to ensure their success so they remain in your business. You also need to ensure that they are using the same system you are to ensure duplicatable results. This is the challenge.

Running a successful home based network marketing business may be the perfect option for you if you have an entrepreneurial drive and are willing to both learn and work. Just be sure to not believe the marketing hype of some companies and partner with a mentor who can help you every step of the way. This is one of the most important, yet overlooked, aspects of starting a home-based business.